Marketing Automation 101: Covering the Basics

September 20th, 2017  /  Marketing, Strategy

Marketing Automation 101: Covering the Basics

The Need for Better Marketing "We need more traffic to our website." "We need more leads." "We need to close more sales." "We need a better ROI on our marketing." These four statements are arguably the most common (albeit generic) goals that in-house marketers are tasked with. Sales teams will always be looking for more,…
Bryce Mikkelson
Bryce Mikkelson

September 6th, 2017  /  Marketing

Traditional Marketing is Dead

Clickbait title, I know. I hope in this day and age you can appreciate my attempt at cutting through the noise by creating new noise in order to get your attention. Counterintuitive? Yes. But if you're reading this, I can only imagine that it worked; so, I digress. To make sure my position with this…
Kyle Faber
Kyle Faber

August 28th, 2017  /  Marketing, Strategy

10 Questions Business Owners Have About Digital Strategy

It is 2017. I am reasonably certain most people know that a digital presence is important. Many don’t go through the day without their smartphones or computers, and thumbing through a large phonebook for business information is mostly a thing of the past. The market has acknowledged that a digital strategy can deliver your company’s…
CJ Bown
CJ Bown

August 22nd, 2017  /  Marketing, Strategy

5 Components of a Successful Digital Marketing Strategy

My Regal compadre, Bryce, crafted some great tips as far as planning for a digital strategy, so I thought I’d add some components of making a digital marketing strategy a successful one. While Bryce goes in-depth, this here will list out some general steps so you can map out your strategy correction. VISION To begin…
Jim Hanke
Jim Hanke

June 27th, 2017  /  Marketing

Are You Marketing One-to-One?

Are you marketing One-to-One? Don't think you need to or can't do it? You’re wrong. Almost 20 Years On, How Marketing One-To-One Is Still Key Thoughts from two bearded guys, CJ Bown and Jim Hanke I recently happened upon an article in the Harvard Business Review and felt it needed to be shared. Discussing it…
CJ Bown
CJ Bown

June 7th, 2017  /  Marketing, Strategy

Lead Generation Strategies: SEO vs PPC

True story: The below blog is actually an email that I had written to a business owner who had asked us a really common (and really important) question: What’s the difference between SEO and PPC advertising? Specifically, he was interested in learning more about which one of these digital marketing tactics made the most sense…
Bryce Mikkelson
Bryce Mikkelson

May 26th, 2017  /  Marketing, Strategy

Beginner’s Guide to Lead Scoring Strategy

As a dedicated fantasy sports player, I believe that gamification can be applied to practically anything. For those unindoctrinated into the world of points and rules, gamification is the practice of using a scoring system or set of points to create a more engaging (and measurable) experience. In this case, I’m talking about lead generation…
Bryce Mikkelson
Bryce Mikkelson

May 22nd, 2017  /  Marketing, Strategy

10 Reasons Manufacturers Need a Digital Marketing Strategy

Manufacturers are often at a crossroads when it comes to marketing. On one hand, you have an industry that encompasses the idea of tradition, often doing things a certain way because “that’s how it's always been done.” On the other hand, you have an industry with businesses that are dissatisfied with their leads, both in…
Bryce Mikkelson
Bryce Mikkelson

May 2nd, 2017  /  Marketing

Know Contest: How To Run A Great Giveaway on Social Media

We all know that old saying: "There's no such thing as a free lunch." Although I formerly disagreed as a youngster, I now see its merit as I become more involved in marketing. What I've realized over the years is that while someone may not technically be paying physical money for that exact lunch, they…
Jim Hanke
Jim Hanke

April 26th, 2017  /  Marketing

The SEO Library: 50 of the Best SEO Resources

Edit Note: Hey there! This post was originally published in July of 2016. We've since updated it with a few different tools and resources, and will continue to do so every few months. Enjoy! Looking for some helpful resources on the topic of search engine optimization? You've come to the right place. We've compiled a…
Bryce Mikkelson
Bryce Mikkelson

April 19th, 2017  /  Marketing

How To Think Like A Record Collector: Urgency and Rarity in Marketing

As you may have heard, vinyl records are back in a big way, but not just in the standard black that your parents grew up with. Records, now more than ever, are being pressed in all sorts of colorful formats -- clear, splattered, split color, liquid-filled, the list goes on -- and most pressings in…
Jim Hanke
Jim Hanke

April 11th, 2017  /  Marketing, Strategy

How to Calculate Your Digital Marketing ROI

Spoiler alert for this blog post! The following process and equations are broken down manually, explaining why and how to do each. If you are looking for something more automated, we actually built a handy Digital Marketing ROI Calculator using the same logic below -- check it out here! To learn more about digital marketing…
Bryce Mikkelson
Bryce Mikkelson

March 30th, 2017  /  Marketing

10 Tools to Help You Manage Your Company’s Social Media Efforts

Like most marketers, I’m willing to bet that your daily to-do list is pretty full. Managing press releases, working on that new sales collateral, getting that email newsletter out...there’s a lot going on. All of these activities can make important marketing pieces, like social media management, take a backseat -- and sometimes, get left on the…
Bryce Mikkelson
Bryce Mikkelson

March 25th, 2017  /  Marketing

Slam Dunk: How Oreo Wasn’t Scared of The Dark, And Won The Internet

There’s something to be said for staying topical and current on your company’s social media page. By using of-the-moment dialogue and jumping on an opportunity with cleverness, you can engage your followers and fans, customers and consumers, or even press publications and other brands. Exhibit A: Oreo As this article from Wired points out, the…
Jim Hanke
Jim Hanke

March 10th, 2017  /  Marketing

10 Stats About Real Estate Marketing

Just leave it to millennials to ruin everything, right? (Discloser, millennial here). Alright, we don't ruin everything, but we definitely change things. From clothing retailers to restaurants, the beverage industry to the healthcare industry -- how people make decisions has evolved. The real estate space isn't immune from this. For many, real estate marketing is…
Bryce Mikkelson
Bryce Mikkelson

March 8th, 2017  /  Marketing

Craft Beer Marketing: 4 Ways Your Blog Can Drive Sales

In the fall of 2016, I wrote a blog post about blog posts (a little meta, right?). It was all about how businesses can start a company blog -- from learning more about your audience to the actual process for content development. In that post, I mentioned that I personally dislike the word "blog" as…
Bryce Mikkelson
Bryce Mikkelson

March 3rd, 2017  /  Marketing

Digital Marketing Tip: How Brands Can Think Like Bands

Fun fact about today's independent musicians and bands: they often have to act as their own creative agency. This means designing logos for t-shirts; Promoting their next gig; Trying to get press from local media. Suddenly, it seems a quartet of tired musicians who have slept on floors and not seen a shower for weeks…
Jim Hanke
Jim Hanke

March 1st, 2017  /  Marketing

Understanding Basic SEO Terms in 10 Minutes or Less

Search Engine Optimization (SEO) is one of those things that a lot of people talk about but don't really know much about. Heck, when my interest in digital marketing first began seven or eight years ago, I didn't know much about SEO other than what the acronym stood for. I've come a long way, friends.…
Bryce Mikkelson
Bryce Mikkelson

February 24th, 2017  /  Marketing, Strategy

What 5 Years in the Music PR Business Taught Me About Marketing

Ever since I can remember, I’ve been obsessed with both music and writing. At first, this love affair pointed me to music journalism: Interviewing recording artists I admired and writing album reviews, primarily. I’ve done this off and on since I was in high-school, long before print journalism was a dying art itself, and have…
Jim Hanke
Jim Hanke

February 20th, 2017  /  Marketing

Meet CJ: Director of Business Development

About Me Hey! I'm CJ and I handle Regal's business development. I don't like talking about myself (I would rather hear about you) but here's my quick story: I am a graduate of Marquette, but not with a degree in anything you'd expect -- my degree is in Biology. Yep, Biology. My first job was a…
CJ Bown
CJ Bown

February 20th, 2017  /  Marketing

Meet Jim: Project Manager and Public Relations Guru

About Me As project manager here at Regal Creative, I lead the way in developing timelines, heading up our sprint review sessions to update our client partners on their project, and monitoring/reporting progress with our designers, developers and digital marketers, guaranteeing we're seeing the client's vision through from beginning to end. As an organized individual who celebrates…
Jim Hanke
Jim Hanke

January 15th, 2017  /  Marketing, Strategy

6 Important Stats About Craft Beer Marketing

Craft beer is cool. That's all it took -- four simple words -- to get me interested in craft beer marketing. Then my thought progression went something like this: Craft beer is cool.  There is a huge audience for craft beer. The audience is primarily tech-savvy millennials. The industry is hyper-competitive. Breweries need creative marketing…
Bryce Mikkelson
Bryce Mikkelson

December 13th, 2016  /  Marketing, Strategy

Conversion Rate Optimization – Explaining the Principles

I've always thought of digital marketing in tiers. In Tier I, you see businesses doing some of the digital marketing essentials, like social media or running a company newsletter. In Tier II, you start to see organizations leverage search engine optimization (SEO) and even marketing automation. In Tier III - the most exciting tier, in…
Bryce Mikkelson
Bryce Mikkelson

December 6th, 2016  /  Marketing

4 Ways to Repurpose Old Content

Content marketing is awesome. It allows you / your organization to publish content that your audience cares about, and guide people through a funnel. Content itself is a pretty broad term, covering everything from eBooks to emails and videos to social posts. The most common form of content marketing is blogging - that's the focus…
Bryce Mikkelson
Bryce Mikkelson

November 30th, 2016  /  Design, Marketing

How to Create a Great Social Media Company Page

Working for a digital marketing agency, I’ve seen my share of individuals and clients needing help with their social media presence. Personally, I still think it’s a bit crazy when organizations struggle see the importance of marketing online and even the important of obtaining a Facebook, Twitter, Instagram, etc. As a female designer, the importance of…
Meg Clementz
Meg Clementz

November 11th, 2016  /  Marketing

5 Steps to Starting a Company Blog

Let's be clear - I really dislike the word "blog." Note, I love the concept of blogging: creating relevant content that your audience cares about. But that word, "blog," tends to conjure images of high school students sharing the latest teenage angst and drama on their personal web blog. It sounds like a made up…
Bryce Mikkelson
Bryce Mikkelson

November 8th, 2016  /  Marketing

How to Set a PPC Budget Using #Math

Whether or not you've run search / social advertising in the past, also known as Pay-per-click advertising (PPC), determining what you should set for your budget can be a very difficult endeavor; in fact, one that often seems like you're picking straws or reading tarot cards to try and get the right answer for the…
Kyle Faber
Kyle Faber

August 25th, 2016  /  Marketing

How to Sell Your Sales Team on Digital Marketing

Sales and marketing: the most complicated relationship since Walter White and Jesse Pinkman. What was always intended to be a great partnership is often met with frustration, a lack of communication, and inefficiencies. Sales always wants more, better leads, and marketing always wants sales to close more of the leads they do get. Sound familiar? This…
Bryce Mikkelson
Bryce Mikkelson

August 22nd, 2016  /  Marketing, Strategy

4 Things to Consider When Choosing a Digital Agency

If I were asked to give an estimate of how many people I’ve heard having bad or underwhelming experiences with other agencies versus those who have had good experiences, I would have to say that I’d guess that it’d be a 50/50 (bad) or 60/40 (underwhelming) split, respectively. At some point in your life you’re…
Kyle Faber
Kyle Faber

July 15th, 2016  /  Marketing

8 Elements of Great Marketing Personas

"You can do digital marketing without personas. You can also run without running shoes. Would I recommend it? No sir." - Bryce Mikkelson I just opened up this blog post by quoting myself. No, I didn't choose to do so because I love quoting myself (I do); I did so because finding an accurate and…
Bryce Mikkelson
Bryce Mikkelson

May 30th, 2016  /  Marketing

5 Questions to Ask Before Hiring an SEO Company

I love the world of digital marketing and SEO. Love it. The strategies and tactics involved in this field are fun for me, and one of the best feelings you can experience is when you help a client succeed. It's definitely something I'm passionate about, which makes what I'm about to write about all the…
Bryce Mikkelson
Bryce Mikkelson

May 12th, 2016  /  Marketing

Change Your Narrative to Drive Better Lead Generation

Tl;dr - Get to know your audience / personas, then change your narrative to connect with people, not companies. Most B2B businesses approach marketing from a “we have a service/product to offer you, you should buy into us because of xyz...” perspective. I would go so far as to say that that 90% of the…
Kyle Faber
Kyle Faber

May 9th, 2016  /  Marketing

10 Resources All New Digital Marketers Should Read

It's an exciting time to be a marketer. At the time of the post, it is May, 2016, and digital marketing has never been more exciting. The power of content marketing, the constant growth of social media, big data and insights into SEO are all serving as the catalysts to growth for organizations all over…
Bryce Mikkelson
Bryce Mikkelson

May 5th, 2016  /  Marketing

3 Free and Easy Ways to Make a Company Content Calendar

By now, I'd be pretty surprised if you haven't heard the phrase "Content is King." These three words are everywhere. While I could write an entire blog series on why the "content is king" phenomenon doesn't paint the entire picture of SEO (context has never been more important), I thought that one of the most…
Bryce Mikkelson
Bryce Mikkelson

April 25th, 2016  /  Marketing

How to Improve SEO for the Long Term

Tl;dr - 1. Forget specific rank positions. 2. Focus on topical optimization. 3. Rinse and Repeat. Search Engine Optimization / SEO is a fickle thing. You’ll find many SEO agencies suggesting different SEO strategies which have different timelines, tactics, costs, etc. attached to them. While using SEO is a good thing to help your business…
Kyle Faber
Kyle Faber

March 30th, 2016  /  Marketing

A Quick Reference Guide for Marketing Metrics

One thing I’ve learned during my time in the agency world is that I am downright spoiled when it comes to data and tools. Since my job involves a heavy amount of research and strategy, I spend a lot of my time reviewing charts, graphs, dashboards, and spreadsheets (you can say I’m really starting to…
Bryce Mikkelson
Bryce Mikkelson

March 25th, 2016  /  Marketing, Strategy

7 SharpSpring Features Marketers Love

It seems that a necessary component of every successful marketer today is a love of tools. No, not hammers and hacksaws - I’m talking about software. We’re now at the point that there is a digital solution for nearly every need an in-house marketer may face. Email marketing, social media scheduling, content distribution, search engine…
Bryce Mikkelson
Bryce Mikkelson

March 15th, 2016  /  Marketing

Why Your PPC Strategy Needs to Include Content

True story: About a year ago, I attended a digital marketing conference where I ended up sitting at a lunch table with a marketing manager for an outdoor equipment eCommerce company (they sell tents, hiking shoes, backpacks, etc.); We’ll call him Jim. After some small talk about how fantastic our sandwiches were, he started telling…
Bryce Mikkelson
Bryce Mikkelson

March 9th, 2016  /  Marketing

Lead Generation Strategy 101: Using Your Website

“We need more leads.” Isn’t it funny how four simple words strung together this way can be the phrase of nightmares for in-house marketers? That’s because it often represents the schism often found between marketing and sales: sales wants more leads, and marketing wants sales to have a better close rate. Sound familiar? This all-too-common…
Bryce Mikkelson
Bryce Mikkelson

February 5th, 2016  /  Marketing

Meet Bryce: Digital Marketing Strategist & Craft Cider Aficionado

About Me Greetings! I'm Bryce Mikkelson, the resident Digital Strategist here at Regal. If we were ever to work together, I'd be the one shaping the strategy for your new website, creating your digital marketing plans, and doing all sorts of project management (not to mention copywriting). I consider myself a storyteller. It's a good…
Bryce Mikkelson
Bryce Mikkelson

August 1st, 2015  /  Marketing

Passion is Your Online Marketing Strategy

small businesses are looking for cost effective ways to rank higher on search engines like Google, driving traffic to their Web page without investing tons of money. here's how. SEO I can't lie, there's more to rankings than passion. But you guessed that -- there's always more. Before we get to the way passion can…
Dave Laack
Dave Laack

July 13th, 2015  /  Marketing

why does my website suck?

we have a website. what else do you want? three things for starters: Good design: mobile friendly, professional and cohesive, not confusing Good content: pointed, researched, persuasive, often blending informative facts and emotional storytelling A search engine optimization (SEO) strategy…done by a professional Investing in a good web developer can get you all of these…
Dave Laack
Dave Laack

January 27th, 2015  /  Marketing

3 Sites You Need to Read Before Writing Your Own Content

Honing your web copy is a sink or swim proposition. Precision copy is the latest summit our industry has set its sights on. After all, SEO doesn’t convert, content does. It’s not just your static website content but social outlets too, email auto responders... everything. Some people would say copywriters are essentially social scientists. Compile the…
Dave Laack
Dave Laack

January 14th, 2015  /  Design, Development, Marketing, Strategy

Regal Wins Small Agency Award

Milwaukee's Regal Creative Awarded with Silver Award for Website Design from AIVA International Davey Awards Milwaukee, WI (JANUARY 14, 2015) - Third Ward digital agency, Regal Creative, was selected from nearly 4,000 entries for a Silver Award for www.VICICapilli.com. The 2014 Davey Awards judged entries from across the US and around the world, and honored…
Kyle Faber
Kyle Faber

August 15th, 2014  /  Design, Marketing, Strategy

digital strategy + UX: signs of accidental espionage

It is not uncommon for brands to unknowingly create jarring digital user experiences, which inadvertently send their hard won customers to their top competitors. Usually the culprit is a lack of integration (siloing) of sales and various marketing functions, which in the end leads to measuring KPI's based on tasks instead of results. A study…
Kyle Faber
Kyle Faber

August 6th, 2014  /  Marketing, Strategy

empathy: the new currency converter

  As a strategist, one of the most common issues clients request help with is increasing conversion. Essentially, they want to increase revenue. Don’t we all. The most common reason for conversion issues is rooted in a lack of empathy for their target audience. Every company has a wealth of expertise on what they do.…
Kyle Faber
Kyle Faber

July 25th, 2014  /  Marketing, Strategy

social strategy: tapping unconscious behavior

As humans, we have the most complex social behavior of any living organism on earth. Our unconscious understanding of self preservation extends beyond ourselves, and physical survival requires the interdependence of a variety of groups for mutual aid and support. This includes coupling, friend and family systems, employment networks, neighborhoods, government agencies, and extends into…
Kyle Faber
Kyle Faber

June 12th, 2014  /  Marketing, Strategy

5 Steps to Prepare for the 2015 Mobile Search Shift

I’m about to age myself here, but I think it’s important to frame this up. When I was my daughter’s age, our phone was on the wall in the kitchen and it had a cord. Our phone “upgrade” was replacing the standard Ma-Bell cord with a super-long one, whereby allowing one to stretch around the…
Kyle Faber
Kyle Faber

September 25th, 2013  /  Marketing

What Comes After the Decline of Keywords? A Few Thoughts from a Milwaukee SEO Company

As a Milwaukee SEO company, we always have to discuss and pitch our services to clients in a way that connects with them, and shows them that we're the right choice for their organization. Keywords and rankings are always part of the conversation, naturally. Since the beginning of search engine time, there was the inherent…
Kyle Faber
Kyle Faber

August 31st, 2013  /  Marketing

State of the Web Browser, Q3 2013

Web designers and front-end developers are very interested in the market share of the various web browsers. Not because we're nerds, but because usage statistics dictate whether or not we need to design, and moreover, code, the web sites we create to support legacy web browsers. [pl_alertbox type="warning"] Okay, part of it is because we're…
Andrew Martin
Andrew Martin

February 12th, 2013  /  Marketing

Getting LinkedIn for Great Link Bait

While "LinkedIn" is a great website, remember that it's also a company, a company that knows how to innovate and productize very well. They have created a web service for professionals that has allowed us to connect, find jobs, increase sales, help others, generate content, and more; all of which is absolutely fantastic. But like…
Kyle Faber
Kyle Faber

January 23rd, 2013  /  Marketing

Prediction: The Majority of Email Opens Will Be Mobile by 2014

As online marketers, we follow user trends closely, including Litmus' monthly report of Email Client Market Share. Even a casual observer of email users has noticed that mobile email use is increasing; the speed of the increase might surprise even the most tuned-in email marketers. Email opens increased 48% in 2012 and 138% over the…
Andrew Martin
Andrew Martin

December 13th, 2012  /  Marketing

3 Things Every Local Business Should Be Working On, Online

As a local business owner, your lifeline is based on foot traffic to your retail location, or local leads for your services. SEO, websites, etc. were "easy" to do in the earlier part of this last decade, but have become increasingly more difficult and competitive as large brands and other businesses in your market step…
Kyle Faber
Kyle Faber

December 12th, 2012  /  Marketing

MailChimp’s SocialPro Add-on Will Blow Your Mind

If you read our blog often, you know that we love MailChimp. MailChimp is an easy-to-use, affordable, and incredibly full-featured email newsletter service that's used by us, as well as many of our clients. Email marketing and social media are two of the most powerful and cost-effective marketing channels currently available, and SocialPro combines them…
Andrew Martin
Andrew Martin

December 5th, 2012  /  Marketing

What Causes Users to Share Things on the Web?

We see them all the time: "Like us on Facebook!", "Tweet this to your friends!", and to a lesser extent (sorry, Google), "+1 this page!". The vast majority of these requests are ignored. What causes us to share X with our friends, but not Y? What's people's motivation behind sharing the things they do on…
Andrew Martin
Andrew Martin

November 21st, 2012  /  Marketing

Quick Tips: Pump up Your Newsletters’ Click-Through Rates with Video

Looking for an easy way to increase subscriber engagement in your email newsletter? Why not try video? Video attracts interest for a number of reasons, including: It's a change of pace in users' workdays. Many people spend a large portion of their working hours reading, and video can give them an excuse to take a…
Andrew Martin
Andrew Martin

October 23rd, 2012  /  Marketing

When to Send your Email Newsletter for Best Results

Quality content and great design are paramount to conversion optimization of your email marketing. But perhaps when you send matters as much as what you send. As most of us can observe from our own behavior, most users decide whether to read, save, or delete emails soon after the messages hit their inboxes. A great…
Andrew Martin
Andrew Martin

October 10th, 2012  /  Marketing

Way More Than a Play Count: Video Analytics

Adding video to your website can be a great way to add interest and educate your visitors. You spend time writing scripts, shooting footage, and carefully editing your videos; they look great, and you're confident people are captivated by them. You've seen a higher conversion rate since adding video to your site. Great! But just…
Andrew Martin
Andrew Martin

October 9th, 2012  /  Marketing

How We Start to Develop Online Marketing Strategies for Our Clients

SEO (and online marketing in general) is a funny thing. What we find most interesting about it is peoples perception of what is involved and what should be focused on. The hard truth is that there is no cut and dry process that works for everyone, and the reason for this is that, not every…
Kyle Faber
Kyle Faber

October 4th, 2012  /  Marketing

#Mozcation in Milwaukee – A Fantastic Success!

Yesterday, Wednesday October 3rd, SEOmoz from Seattle put on a great online marketing event that focused on SEO, social media, conversion optimization, and more at the Harley Davidson Museum. It was a fantastic event that was kicked off with an hour of networking, drinks and appetizers, and ultimately just getting excited about actually having a…
Kyle Faber
Kyle Faber

September 19th, 2012  /  Marketing

Online Marketing Strategies – Time to Get it the @#%! Right!

Our industry is full of buzz words - SEO Link Building Meta Tags Inbound Marketing Etc., Etc., Etc. And while all these "buzz" words are good, and stick in peoples minds, we find that once these get in a persons / businesses head, they tend to stick there and be focused on. For example, there…
Kyle Faber
Kyle Faber

June 11th, 2012  /  Marketing

Inbound Marketing – 3 Steps to Increase Your Business Leads

Inbound Marketing. Some people know what this is, some have just heard of it, and a lot have no idea what it's about. Inbound marketing is a combination of many different (typically) online-based marketing efforts that revolves around consistent delivery; and more importantly, great content. Wait no, scratch that - amazing content. Outbound marketing, as…
Kyle Faber
Kyle Faber

June 7th, 2012  /  Marketing

SEO for Mobile: Google Recommends Responsive

Google recently published in their Webmaster Central blog that they recommend responsive web design for mobile SEO as compared to different, device specific versions. A short explanation of responsive web design is: web design that uses one set of HTML and content for all users, on all devices. The content and layout is controlled by…
Kyle Faber
Kyle Faber

May 14th, 2012  /  Marketing

Google Penguin – Overview

Google Penguin update was released on April 24th, 2012 as an algorithmic update that effects anchor text distribution, external link profiles, and the general disregard for webmaster guidelines as set by Google. Websites affected by this update will generally see a reduction in traffic due to the devaluing of links that are pointing towards their…
Kyle Faber
Kyle Faber

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