The SEO Library: 50 of the Best SEO Resources

Looking for some helpful resources on the topic of search engine optimization? You've come to the right place. We've compiled a list of fantastic SEO resources, from blog posts to infographics, to serve as a hub for all things search. This is a collection of content that our team has used and recommends, especially for…

  "You can do digital marketing without personas. You can also run without running shoes. Would I recommend it? No sir." - Bryce Mikkelson I just opened up this blog post by quoting myself. No, I didn't choose to do so because I love quoting myself (I do); I did so because finding an accurate…

I love the world of digital marketing and SEO. Love it. The strategies and tactics involved in this field are fun for me, and one of the best feelings you can experience is when you help a client succeed. It's definitely something I'm passionate about, which makes what I'm about to write about all the…

Tl;dr - Get to know your audience / personas, then change your narrative to connect with people, not companies. Most B2B businesses approach marketing from a “we have a service/product to offer you, you should buy into us because of xyz...” perspective. I would go so far as to say that that 90% of the…

It's an exciting time to be a marketer. At the time of the post, it is May, 2016, and digital marketing has never been more exciting. The power of content marketing, the constant growth of social media, big data and insights into SEO are all serving as the catalysts to growth for organizations all over…

By now, I'd be pretty surprised if you haven't heard the phrase "Content is King." These three words are everywhere. While I could write an entire blog series on why the "content is king" phenomenon doesn't paint the entire picture of SEO (context has never been more important), I thought that one of the most…

Tl;dr - 1. Forget specific rank positions. 2. Focus on topical optimization. 3. Rinse and Repeat. Search Engine Optimization / SEO is a fickle thing. You’ll find many SEO agencies suggesting different SEO strategies which have different timelines, tactics, costs, etc. attached to them. While using SEO is a good thing to help your business…

Like most marketers, I’m willing to bet that your daily to-do list is pretty full. Managing press releases, working on that new sales collateral, getting that email newsletter out...there’s a lot going on. All of these activities can make important marketing pieces, like social media management, take the backseat - and sometimes, get left on…

One thing I’ve learned during my time in the agency world is that I am downright spoiled when it comes to data and tools. Since my job involves a heavy amount of research and strategy, I spend a lot of my time reviewing charts, graphs, dashboards, and spreadsheets (you can say I’m really starting to…

It seems that a necessary component of every successful marketer today is a love of tools. No, not hammers and hacksaws - I’m talking about software. We’re now at the point that there is a digital solution for nearly every need an in-house marketer may face. Email marketing, social media scheduling, content distribution, search engine…

True story: About a year ago, I attended a digital marketing conference where I ended up sitting at a lunch table with a marketing manager for an outdoor equipment eCommerce company (they sell tents, hiking shoes, backpacks, etc.); We’ll call him Jim. After some small talk about how fantastic our sandwiches were, he started telling…

“We need more leads.” Isn’t it funny how four simple words strung together this way can be the phrase of nightmares for in-house marketers? That’s because it often represents the schism often found between marketing and sales: sales wants more leads, and marketing wants sales to have a better close rate. Sound familiar? This all-too-common…

About Me Greetings! I'm Bryce Mikkelson, the resident Digital Strategist here at Regal. If we were ever to work together, I'd be the one shaping the strategy for your new website, creating your digital marketing plans, and doing all sorts of project management (not to mention copywriting). I consider myself a storyteller. It's a good…

small businesses are looking for cost effective ways to rank higher on search engines like Google, driving traffic to their Web page without investing tons of money. here's how. SEO I can't lie, there's more to rankings than passion. But you guessed that -- there's always more. Before we get to the way passion can…

we have a website. what else do you want? three things for starters: Good design: mobile friendly, professional and cohesive, not confusing Good content: pointed, researched, persuasive, often blending informative facts and emotional storytelling A search engine optimization (SEO) strategy…done by a professional Investing in a good web developer can get you all of these…

Honing your web copy is a sink or swim proposition. Precision copy is the latest summit our industry has set its sights on. After all, SEO doesn’t convert, content does. It’s not just your static website content but social outlets too, email auto responders... everything. Some people would say copywriters are essentially social scientists. Compile the…

Milwaukee's Regal Creative Awarded with Silver Award for Website Design from AIVA International Davey Awards Milwaukee, WI (JANUARY 14, 2015) - Third Ward digital agency, Regal Creative, was selected from nearly 4,000 entries for a Silver Award for www.VICICapilli.com. The 2014 Davey Awards judged entries from across the US and around the world, and honored…

It is not uncommon for brands to unknowingly create jarring digital user experiences, which inadvertently send their hard won customers to their top competitors. Usually the culprit is a lack of integration (siloing) of sales and various marketing functions, which in the end leads to measuring KPI's based on tasks instead of results. A study…

  As a strategist, one of the most common issues clients request help with is increasing conversion. Essentially, they want to increase revenue. Don’t we all. The most common reason for conversion issues is rooted in a lack of empathy for their target audience. Every company has a wealth of expertise on what they do.…

As humans, we have the most complex social behavior of any living organism on earth. Our unconscious understanding of self preservation extends beyond ourselves, and physical survival requires the interdependence of a variety of groups for mutual aid and support. This includes coupling, friend and family systems, employment networks, neighborhoods, government agencies, and extends into…

I’m about to age myself here, but I think it’s important to frame this up. When I was my daughter’s age, our phone was on the wall in the kitchen and it had a cord. Our phone “upgrade” was replacing the standard Ma-Bell cord with a super-long one, whereby allowing one to stretch around the…

As a Milwaukee SEO company, we always have to discuss and pitch our services to clients in a way that connects with them, and shows them that we're the right choice for their organization. Keywords and rankings are always part of the conversation, naturally. Since the beginning of search engine time, there was the inherent…

Web designers and front-end developers are very interested in the market share of the various web browsers. Not because we're nerds, but because usage statistics dictate whether or not we need to design, and moreover, code, the web sites we create to support legacy web browsers. [pl_alertbox type="warning"] Okay, part of it is because we're…

While "LinkedIn" is a great website, remember that it's also a company, a company that knows how to innovate and productize very well. They have created a web service for professionals that has allowed us to connect, find jobs, increase sales, help others, generate content, and more; all of which is absolutely fantastic. But like…

As online marketers, we follow user trends closely, including Litmus' monthly report of Email Client Market Share. Even a casual observer of email users has noticed that mobile email use is increasing; the speed of the increase might surprise even the most tuned-in email marketers. Email opens increased 48% in 2012 and 138% over the…

As a local business owner, your lifeline is based on foot traffic to your retail location, or local leads for your services. SEO, websites, etc. were "easy" to do in the earlier part of this last decade, but have become increasingly more difficult and competitive as large brands and other businesses in your market step…

If you read our blog often, you know that we love MailChimp. MailChimp is an easy-to-use, affordable, and incredibly full-featured email newsletter service that's used by us, as well as many of our clients. Email marketing and social media are two of the most powerful and cost-effective marketing channels currently available, and SocialPro combines them…

We see them all the time: "Like us on Facebook!", "Tweet this to your friends!", and to a lesser extent (sorry, Google), "+1 this page!". The vast majority of these requests are ignored. What causes us to share X with our friends, but not Y? What's people's motivation behind sharing the things they do on…

Looking for an easy way to increase subscriber engagement in your email newsletter? Why not try video? Video attracts interest for a number of reasons, including: It's a change of pace in users' workdays. Many people spend a large portion of their working hours reading, and video can give them an excuse to take a…

Quality content and great design are paramount to conversion optimization of your email marketing. But perhaps when you send matters as much as what you send. As most of us can observe from our own behavior, most users decide whether to read, save, or delete emails soon after the messages hit their inboxes. A great…

Adding video to your website can be a great way to add interest and educate your visitors. You spend time writing scripts, shooting footage, and carefully editing your videos; they look great, and you're confident people are captivated by them. You've seen a higher conversion rate since adding video to your site. Great! But just…

SEO (and online marketing in general) is a funny thing. What we find most interesting about it is peoples perception of what is involved and what should be focused on. The hard truth is that there is no cut and dry process that works for everyone, and the reason for this is that, not every…

Yesterday, Wednesday October 3rd, SEOmoz from Seattle put on a great online marketing event that focused on SEO, social media, conversion optimization, and more at the Harley Davidson Museum. It was a fantastic event that was kicked off with an hour of networking, drinks and appetizers, and ultimately just getting excited about actually having a…

Our industry is full of buzz words - SEO Link Building Meta Tags Inbound Marketing Etc., Etc., Etc. And while all these "buzz" words are good, and stick in peoples minds, we find that once these get in a persons / businesses head, they tend to stick there and be focused on. For example, there…

Inbound Marketing. Some people know what this is, some have just heard of it, and a lot have no idea what it's about. Inbound marketing is a combination of many different (typically) online-based marketing efforts that revolves around consistent delivery; and more importantly, great content. Wait no, scratch that - amazing content. Outbound marketing, as…

Google recently published in their Webmaster Central blog that they recommend responsive web design for mobile SEO as compared to different, device specific versions. A short explanation of responsive web design is: web design that uses one set of HTML and content for all users, on all devices. The content and layout is controlled by…

Google Penguin update was released on April 24th, 2012 as an algorithmic update that effects anchor text distribution, external link profiles, and the general disregard for webmaster guidelines as set by Google. Websites affected by this update will generally see a reduction in traffic due to the devaluing of links that are pointing towards their…