3 Sites You Need to Read Before Writing Your Own Content
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Honing your web copy is a sink or swim proposition.
Precision copy is the latest summit our industry has set its sights on. After all, SEO doesn’t convert, content does. It’s not just your static website content but social outlets too, email auto responders… everything.
Some people would say copywriters are essentially social scientists. Compile the stacks of research, apply the formula and BAM, when the smoke clears, behold - persuasion. Another veteran copywriter might scoff and shout about how good copy needs to be creative and break the mold. The reality is, there is science behind persuasion - on the web especially. But generating great content does go deeper than a just the science. Its about picking up the study of human psychology and using it as a paint brush - understanding what makes us tick, then winding it up a bit.
One more… It’s like a Hollywood director using his army of cast and crew - working lights, cables, cranes, trucks, make-up, stunts, effects and superb technical ability, and making it something you fall in love with, re-watch, and tell your friends about. (can you tell I’m a copywriter?)
An “About Page” is not just an “About page.”
You would think writing an “about page” would be the easiest thing for a business owner to do. Who knows them and their business better, after all? But what they may not consider are the reasons someone would visit an “about page,” and the questions that need to addressed . For example, a recent article from The Persuasion Revolution suggests the list looks something like this:
- First step: Hook them! Make them want to read more about your business, otherwise they’ll be gone before the first sentence is over.
- Just who is behind this thing that I’m considering? Meaning…
- Is he a real person, and can I relate to him? (Add a picture! Show a minor flaw - this makes you more relatable)
- Do I like him? - (people are proven to do more business with people they like)
- Is he/she and their business, or product, for me, or just anyone? (describe and speak to the kind of person you see using your service or product)
- Why should I give a sh*t?
The average person has an idea of these questions, but if they don’t address and focus on all of them, the reader would likely get bored and move on.
Every site needs strong, and most importantly, motivated copy just to keep a prospective customer on the page for half a minute, let alone spend money there.
With that said, I’m going to give you three sites I feel do a great job blending the ideas of “persuasion science” and creative effect. From websites to blogs to other social media, they are all great resources for any online business owner and shine a bright light on the path to the almighty conversion. Have fun poking around and catch a glimpse of what goes into the content strategy we use everyday.
- The Persuasion Revolution
The blog here is presented in an easy way and a good beginner tool to learn about the strategy and science behind what makes great persuasive content. - Copy Blogger
This site is essentially the internet’s holy grail of advice and background on copy and content practices. They have posts about every aspect of online content - on every platform - even an article on how to construct the best marketing sentences. - Buffer Social
This site’s main function is social media, and helps people streamline their time spent on finding and posting good material.. and true to form it’s loaded with social media content wisdom worth it’s weight in gold.
I hope you enjoy the resources and learn a few things from them. If you want to go it alone these are great places to start otherwise they are a small window into our own content strategy here at Regal.
