If you read our blog often, you know that we love MailChimp. MailChimp is an easy-to-use, affordable, and incredibly full-featured email newsletter service that’s used by us, as well as many of our clients. Email marketing and social media are two of the most powerful and cost-effective marketing channels currently available, and SocialPro combines them into a tool which offers an incredibly high level of targeting.
SocialPro compares the members your mailing list with publicly available data from popular social networking sites, including Twitter, Facebook, LinkedIn, and Google Plus, among others. It then presents the results to you in actionable subsets. Suppose SocialPro tells you that 72% of your list subscribers use Facebook. With one click of a button, you can send to only those subscribers. SocialPro will even allow you to send a message to only those who are following your company on Twitter. SocialPro starts at $1 per month per list, depending on list size.
SocialPro allows you to segment email list subscribers by:
- Social network
- Whether they follow you on Twitter
- Age
- Gender
- The user’s influence rating on social networks (1-5 scale)
The tool even allows you to make your own subsets by setting up filter combinations. For example, suppose you want to send an email campaign highlighting the fact that you are giving away a Coach handbag to one lucky Twitter follower; you may want to focus on female Twitter users. You could even limit the send to female Twitter users under 40 with a high level of social influence, if you were so inclined.
SocialPro is yet another step forward for email marketing targeting and analytics. If your business isn’t using email marketing to its full potential, we want to help you! Talk to us, and we’ll help you expand your company’s reach on the web by leaps and bounds.
