Looking for some helpful resources on the topic of search engine optimization? You’ve come to the right place. We’ve compiled a list of fantastic SEO resources, from blog posts to infographics, to serve as a hub for all things search.

This is a collection of content that our team has used and recommends, especially for those relatively new to SEO (or those looking for a refresh). It’s broken down by the format of each resource, and covers a wide range of topics, including SEO 101, link building, keyword research, and best practices.

Point worth noting here - this list contains 50 helpful resources, but there is, undoubtedly, a long list of great SEO content out there. If you know of a piece that should be included on this list, just leave a comment below, and we will check it out.

And finally, a tip from your friends at Regal - If anything, the sheer quantity of SEO resources on this list (and across the internet) should be a good indicator that you shouldn’t take any single piece of content as gospel. Rather, use the vast landscape of blog posts, guides, eBooks, tools, infographics, slide decks, and videos to develop a holistic approach to SEO. Enjoy!

Blog Posts

There is definitely no shortage when it comes to blog posts covering the ever-changing world of SEO. Here are 18 must-reads, with topics covering everything from SEO 101 to analyzing links, and everything in between. (Note: #6 is one of my personal favorites, courtesy of Dharmesh Shah).

1) 40 Essential SEO Terms Marketers Should Know // Brian Whalley // HubSpot

2) How Google Search Actually Works // Google

3) SEO Basics: 22 Essentials You Need for Optimizing Your Site // Christopher Ratcliff // Search Engine Watch

4) How to Choose a Domain Name for Maximum SEO // Neil Patel // Search Engine Journal

5) How Google Judges Quality and What You Should Do About It // Neil Patel // Content Marketing Institute

6) How to Search on Google Like an Expert // Dharmesh Shah // HubSpot

7) Matt Cutts Says ‘Stop’ Guest Blogging for SEO // Jennifer Slegg // Search Engine Watch

8) How to Do Keyword Research for SEO // SEO Nick

9) How to Figure Out What Keywords Your Potential Customers are Using // Bridget Deutz // HubSpot

10) We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO // Brian Dean // Backlinko

11) Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird // Marie Haynes // Moz

12) The Local SEO Playbook // Thomas Stern // Search Engine Land

13) The 2016 Guide to Local Search Optimization // Brent Carnduff // Search Engine Journal

14) How to Conduct a Competitive SEO Audit // Rebecca Churt // HubSpot

15) How to Analyze a Link // John Ball // Search Engine Land

16) 5 Link Building Techniques You’ve Been Neglecting // Pratik Dholakiya // Search Engine Land

17) How to Optimize Your Content for Google’s Featured Snippet Box // Matthew Barby // HubSpot

18) 8 Advanced Webmaster Tools You Should Be Using for SEO // Neil Patel // Entrepreneur

Guides, eBooks, & Tools

Have a little more time on your hands to do some deep learning? These 14 guides, eBooks, and tools are phenomenal for that. This list contains a mix of some more traiditonal PDF content, as well as interactive tools like the Link Building Tactics list or Searchscape.

19) The Beginner’s Guide to SEO // Moz

20) The Beginner’s Guide to SEO // Search Engine Journal

21) What is SEO? // Search Engine Land

22) SEO: A Comprehensive Guide for Beginners // Kissmetrics

23) Search Engine Ranking Factors // Moz

24) Google’s 200 Ranking Factors // Brian Dean // Backlinko

25) Search Engine Optimization Starter Guide // Google

26) The Advanced Guide to SEO // Quick Sprout

27) Searchscape // Distilled

28) Keyword Research: The Definitive Guide // Backlinko

29) Google Algorithm Change History // Moz

30) Learn the Fundamentals of Link Building // Wordstream

31) Link Building Tactics - The Complete List // Jon Cooper // Point Blank SEO

32) MOZCAST // Moz

Infographics & Slide Decks

Look, you are a visual learner, I get it. I present to you 12 of the best infographics and slide decks on search engine optimization. (One of my personal favorites is “The Periodic Table of SEO Success Factors” from Search Engine Land)

33) What are Google Algorithms and Why Do They Matter? // Visually

34) Google Algorithm Updates from 2003-2015 // OnCrawl

35) The Periodic Table of SEO Success Factors // Search Engine Land

36) The Really Simple A-Z Guide on SEO For Beginners // Vaccoda

37) SEO Ranking Factors // InstaShift

38) Top 16 Most Effective Search Engine Optimization Tips // Social Media Today

39) SEO Clues to Reveal a Killer Content Marketing Plan // Content Marketing Institute

40) A Simple Guide to SEO for Local Businesses // HubSpot

41) The Death of SEO // SEO Book

42) The Ultimate SEO Checklist // LeapFroggr

43) SEO Tactics to Love VS Leave // Rand Fishkin // Moz

44) The History of SEO // HubSpot

Videos

Looking for some helpful videos? Here are a few courtesy of some renowned SEO experts, including Matt Cutts and Rand Fishkin.

45) How Does Google Search Work? // Matt Cutts // Google

46) What is Search Engine Optimization? // Search Engine Land

47) 5 Common Mistakes in SEO (and 6 Good Ideas) // Maile Ohye // Google

48) What are Some Myths About SEO? // Matt Cutts // Google

49) 20 Attributes That Influence a Link’s Value // Rand Fishkin // Moz

50) Why Effective, Modern SEO Requires Technical, Creative, & Strategic Thinking // Rand Fishkin // Moz

 

What are your favorite SEO resources? Leave a comment below!