Search Marketing

Just because you have a website doesn't mean people will be able to find it! At Regal Creative, we offer two solutions to make our clients' websites as visible as possible: SEO and SEM.

Search Engine Optimization (SEO)

Search engine optimization, also referred to as SEO, is the process of improving a website's visibility, rank, or position within search engine results pages when it comes to desired keywords or key phrases.

SEO is largely based on what we like to call the "SEO Trifecta": Content, On-site optimization, and Link Building. These three items must be strategically planned for any SEO campaign to be successful.

It should be noted that SEO can be a time-consuming and lengthy process, depending on your industry and online competition. Education is empowering, so we recommend calling us to discuss what goes into an SEO project and how we can leverage it to help add to your bottom line. Also, beware of companies that will guarantee you search engine rankings! Rankings and positions are given by the search engines and cannot be guaranteed, nor can they be legitimately obtained in a short time using ethical or "white hat" processes. To learn more about SEO, the components that comprise a campaign, and how Regal Creative can assist you in creating and executing your SEO campaign, please request a quote!

Search Engine Marketing (SEM)

Search engine marketing (or SEM) is the term used to describe participation in online marketing and advertising. This could include advertising on affiliate sites, paid web directories, and even the search engines themselves.

All three major search engines—Google, Yahoo!, and Bing—have advertising platforms: Adwords, Search Marketing, and AdCenter; respectively. We work primarily with Google Adwords, though we do occasionally take on clients who wish to advertise via the others

We manage many clients' pay-per-click (or PPC) campaigns, some boasting a more-than-respectable 15-percent conversion rate!