Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu By now most people have heard of—or at least have a basic understanding of—what digital marketing is all about, at least tactically speaking. While it’s good that most people have a general knowledge of what […]
I love the world of digital marketing and SEO. Love it. The strategies and tactics involved in this field are fun for me, and one of the best feelings you can experience is when you help a client succeed. It’s definitely something I’m passionate about, which makes what I’m about to write about all the […]
It seems that a necessary component of every successful marketer today is a love of tools. No, not hammers and hacksaws - I’m talking about software. We’re now at the point that there is a digital solution for nearly every need an in-house marketer may face. Email marketing, social media scheduling, content distribution, search engine […]
Tl;dr - 1. Set a budget. 2. Find a partner you can trust and share it with them. 3. Build something awesome. Budget. This is one of the most cringe-worthy words spoken when starting a website project. Depending on which side of the project you’re on, it can be a strategically used word, or it […]
Milwaukee’s Regal Creative Awarded with Silver Award for Website Design from AIVA International Davey Awards Milwaukee, WI (JANUARY 14, 2015) - Third Ward digital agency, Regal Creative, was selected from nearly 4,000 entries for a Silver Award for www.VICICapilli.com. The 2014 Davey Awards judged entries from across the US and around the world, and honored […]
The Regal team recently worked with b2b leaders, addressing how to be competitive moving beyond 2015. Quite a bit of the strategy portion was addressing how technological innovations will impact acquiring, retaining and restructuring their workforce. I use the term “economic Darwinism” to explain the shifts that impact employer-employee relations. It’s apropos to talk about […]
When I first began my career in marketing, it was in the healthcare industry. During that time, I was fortunate to work along side an outstanding Alzheimer’s advocate named Nora. Nora would start presentations by helping the audience have empathy for people with dementia—which is not the same as sympathy. Understanding how someone feels is different […]
It is not uncommon for brands to unknowingly create jarring digital user experiences, which inadvertently send their hard won customers to their top competitors. Usually the culprit is a lack of integration (siloing) of sales and various marketing functions, which in the end leads to measuring KPI’s based on tasks instead of results. A study […]
As a strategist, one of the most common issues clients request help with is increasing conversion. Essentially, they want to increase revenue. Don’t we all. The most common reason for conversion issues is rooted in a lack of empathy for their target audience. Every company has a wealth of expertise on what they do. They […]
As humans, we have the most complex social behavior of any living organism on earth. Our unconscious understanding of self preservation extends beyond ourselves, and physical survival requires the interdependence of a variety of groups for mutual aid and support. This includes coupling, friend and family systems, employment networks, neighborhoods, government agencies, and extends into […]
I’m about to age myself here, but I think it’s important to frame this up. When I was my daughter’s age, our phone was on the wall in the kitchen and it had a cord. Our phone “upgrade” was replacing the standard Ma-Bell cord with a super-long one, whereby allowing one to stretch around the […]
If you’re not deep into tech news, you might not know that Google purchased DeepMind Technologies, a London-based company specializing in artificial intelligence, for $400 million. Integrating artificial intelligence (IA) is a top priority for Google, and the reason why relevancy is becoming increasingly important to Google’s Algorithm implementation. “To improve rank, the important thing […]
If you’re using an iPhone with iOS 6 installed, you may have seen, or even used, Apple’s new app, Passbook. Passbook aims to replace coupons, tickets, and customer loyalty cards with one centralized application. Instead of scanning your gift card at Starbucks, the barista can now scan your phone. Your new balance gets updated in […]