I love the world of digital marketing and SEO. Love it. The strategies and tactics involved in this field are fun for me, and one of the best feelings you can experience is when you help a client succeed. It’s definitely something I’m passionate about, which makes what I’m about to write about all the […]
It’s an exciting time to be a marketer. At the time of the post, it is May, 2016, and digital marketing has never been more exciting. The power of content marketing, the constant growth of social media, big data and insights into SEO are all serving as the catalysts to growth for organizations all over […]
By now, I’d be pretty surprised if you haven’t heard the phrase “Content is King.” These three words are everywhere. While I could write an entire blog series on why the “content is king” phenomenon doesn’t paint the entire picture of SEO (context has never been more important), I thought that one of the most […]
Like most marketers, I’m willing to bet that your daily to-do list is pretty full. Managing press releases, working on that new sales collateral, getting that email newsletter out…there’s a lot going on. All of these activities can make important marketing pieces, like social media management, take the backseat - and sometimes, get left on […]
One thing I’ve learned during my time in the agency world is that I am downright spoiled when it comes to data and tools. Since my job involves a heavy amount of research and strategy, I spend a lot of my time reviewing charts, graphs, dashboards, and spreadsheets (you can say I’m really starting to […]
It seems that a necessary component of every successful marketer today is a love of tools. No, not hammers and hacksaws - I’m talking about software. We’re now at the point that there is a digital solution for nearly every need an in-house marketer may face. Email marketing, social media scheduling, content distribution, search engine […]
True story: About a year ago, I attended a digital marketing conference where I ended up sitting at a lunch table with a marketing manager for an outdoor equipment eCommerce company (they sell tents, hiking shoes, backpacks, etc.); We’ll call him Jim. After some small talk about how fantastic our sandwiches were, he started telling […]
“We need more leads.” Isn’t it funny how four simple words strung together this way can be the phrase of nightmares for in-house marketers? That’s because it often represents the schism often found between marketing and sales: sales wants more leads, and marketing wants sales to have a better close rate. Sound familiar? This all-too-common […]