Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu By now most people have heard of—or at least have a basic understanding of—what digital marketing is all about, at least tactically speaking. While it’s good that most people have a general knowledge of what […]
Tl;dr - Get to know your audience / personas, then change your narrative to connect with people, not companies. Most B2B businesses approach marketing from a “we have a service/product to offer you, you should buy into us because of xyz…” perspective. I would go so far as to say that that 90% of the […]
Tl;dr - 1. Forget specific rank positions. 2. Focus on topical optimization. 3. Rinse and Repeat. Search Engine Optimization / SEO is a fickle thing. You’ll find many SEO agencies suggesting different SEO strategies which have different timelines, tactics, costs, etc. attached to them. While using SEO is a good thing to help your business […]
Tl;dr - 1. Set a budget. 2. Find a partner you can trust and share it with them. 3. Build something awesome. Budget. This is one of the most cringe-worthy words spoken when starting a website project. Depending on which side of the project you’re on, it can be a strategically used word, or it […]
Not everyone can afford (or wants to pay for) professional web design and development… and hey, you know what, we get it. You’re a new business, or you’re just not that invested in being serious with the internet. It’s cool. But did you know that more often than not, especially with the internet, you get […]
As a Milwaukee SEO company, we always have to discuss and pitch our services to clients in a way that connects with them, and shows them that we’re the right choice for their organization. Keywords and rankings are always part of the conversation, naturally. Since the beginning of search engine time, there was the inherent […]
While “LinkedIn” is a great website, remember that it’s also a company, a company that knows how to innovate and productize very well. They have created a web service for professionals that has allowed us to connect, find jobs, increase sales, help others, generate content, and more; all of which is absolutely fantastic. But like […]
As a local business owner, your lifeline is based on foot traffic to your retail location, or local leads for your services. SEO, websites, etc. were “easy” to do in the earlier part of this last decade, but have become increasingly more difficult and competitive as large brands and other businesses in your market step […]
SEO (and online marketing in general) is a funny thing. What we find most interesting about it is peoples perception of what is involved and what should be focused on. The hard truth is that there is no cut and dry process that works for everyone, and the reason for this is that, not every […]
Yesterday, Wednesday October 3rd, SEOmoz from Seattle put on a great online marketing event that focused on SEO, social media, conversion optimization, and more at the Harley Davidson Museum. It was a fantastic event that was kicked off with an hour of networking, drinks and appetizers, and ultimately just getting excited about actually having a […]
Our industry is full of buzz words - SEO Link Building Meta Tags Inbound Marketing Etc., Etc., Etc. And while all these “buzz” words are good, and stick in peoples minds, we find that once these get in a persons / businesses head, they tend to stick there and be focused on. For example, there […]
Inbound Marketing. Some people know what this is, some have just heard of it, and a lot have no idea what it’s about. Inbound marketing is a combination of many different (typically) online-based marketing efforts that revolves around consistent delivery; and more importantly, great content. Wait no, scratch that - amazing content. Outbound marketing, as […]
Google recently published in their Webmaster Central blog that they recommend responsive web design for mobile SEO as compared to different, device specific versions. A short explanation of responsive web design is: web design that uses one set of HTML and content for all users, on all devices. The content and layout is controlled by […]
Google Penguin update was released on April 24th, 2012 as an algorithmic update that effects anchor text distribution, external link profiles, and the general disregard for webmaster guidelines as set by Google. Websites affected by this update will generally see a reduction in traffic due to the devaluing of links that are pointing towards their […]