Milwaukee’s Regal Creative Awarded with Silver Award for Website Design from AIVA International Davey Awards Milwaukee, WI (JANUARY 14, 2015) - Third Ward digital agency, Regal Creative, was selected from nearly 4,000 entries for a Silver Award for www.VICICapilli.com. The 2014 Davey Awards judged entries from across the US and around the world, and honored […]
We have beer Fridays at regal. (It’s Milwaukee, after all.) If you were a fly on the wall, throughout the week you would hear one of us say, “we should celebrate on beer Friday!” or “we should talk about that on beer Friday.” Beer Friday isn’t about blowing off steam from a stressful week. It’s […]
The Regal team recently worked with b2b leaders, addressing how to be competitive moving beyond 2015. Quite a bit of the strategy portion was addressing how technological innovations will impact acquiring, retaining and restructuring their workforce. I use the term “economic Darwinism” to explain the shifts that impact employer-employee relations. It’s apropos to talk about […]
When I first began my career in marketing, it was in the healthcare industry. During that time, I was fortunate to work along side an outstanding Alzheimer’s advocate named Nora. Nora would start presentations by helping the audience have empathy for people with dementia—which is not the same as sympathy. Understanding how someone feels is different […]
It is not uncommon for brands to unknowingly create jarring digital user experiences, which inadvertently send their hard won customers to their top competitors. Usually the culprit is a lack of integration (siloing) of sales and various marketing functions, which in the end leads to measuring KPI’s based on tasks instead of results. A study […]
As a strategist, one of the most common issues clients request help with is increasing conversion. Essentially, they want to increase revenue. Don’t we all. The most common reason for conversion issues is rooted in a lack of empathy for their target audience. Every company has a wealth of expertise on what they do. They […]
As humans, we have the most complex social behavior of any living organism on earth. Our unconscious understanding of self preservation extends beyond ourselves, and physical survival requires the interdependence of a variety of groups for mutual aid and support. This includes coupling, friend and family systems, employment networks, neighborhoods, government agencies, and extends into […]
I’m about to age myself here, but I think it’s important to frame this up. When I was my daughter’s age, our phone was on the wall in the kitchen and it had a cord. Our phone “upgrade” was replacing the standard Ma-Bell cord with a super-long one, whereby allowing one to stretch around the […]
If you’re not deep into tech news, you might not know that Google purchased DeepMind Technologies, a London-based company specializing in artificial intelligence, for $400 million. Integrating artificial intelligence (IA) is a top priority for Google, and the reason why relevancy is becoming increasingly important to Google’s Algorithm implementation. “To improve rank, the important thing […]