Social media is an incredibly popular, and ever-expanding way for businesses to reach their customer base, and at the forefront of social media is Twitter. Millions of companies use Twitter for a unique way to promote their brands, but how can you best use your company’s Twitter page to convey your brand’s message? Although Twitter does not offer its users unlimited design flexibility, there are a few ways to customize the appearance of your company’s Twitter page, most notably through the use of background images. Here are five simple ways to make sure your business’ Twitter page is looking - and performing - its best.
1. For those about to tile…
Using a tiled background (a small image which is displayed over and over across the background of a page, covering the entire browser window) is an extremely popular technique on Twitter, however it is often misused, and results in an unsightly, cluttered appearance. This Twitter page (top) features a standard photograph in a tile pattern. Not recommended.
@carywood‘s Twitter page (bottom) makes good use of a tiled background, as it gives the illusion of a seamless background. If you look closely, you can see that this is actually a pattern repeating itself. The important thing to remember when using tiled backgrounds is only to use backgrounds which were designed with the intention of being tiled.
2. Use both sides
@MrTweet provides an example of using a wide background image, which displays graphical content on the left and right of the main Twitter content block. Note that the placement of your background image will vary based on the user’s browser window, so keep essential graphics on the left.
3. Keep it current
@Snapple is known to update their Twitter background regularly to highlight specific products or promotions. Here we see that they are currently promoting Raspberry Tea; changing your background to exhibit new products and services is a great way to keep things fresh, while being a great advertising tool.
4. Provide info about your company in the page background
As Twitter does not place limitations on how background images may look, a popular technique is to include information about your company or products, contact info. etc. in your background image, effectively creating a ‘sidebar’ of sorts, as @wpbeginner does here.
5. Unify your business’ online presence
MailChimp, an email marketing company, does a great job of keeping a consistent design between their Twitter page and website. The @MailChimp twitter page (above) uses the same color scheme and logo as the MailChimp website (below). The awesome chimp mascot is used in a similar fashion (large and in charge) on both the Twitter page and the website.
Keeping a consistent aesthetic between your company’s website and Twitter page (and all other forms of communication with the public, for that matter) is crucial. Make sure to use your official corporate colors in your Twitter settings, and ensure that whatever background image you decide to use is consistent with your brand.
If your company wants to take its social media efforts to the next level, contact Regal Creative. We’ll give your business the professional, unified image it needs to make the most of social networking opportunities.
