Author: Dave Laack

Word wrangler for Regal, and having previously written for The Knot, among others, Dave brings creativity, grammatical... correctness, and a great sense of levity to the team.

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Passion is Your Online Marketing Strategy

small businesses are looking for cost effective ways to rank higher on search engines like Google, driving traffic to their Web page without investing tons of money. here’s how. SEO I can’t lie, there’s more to rankings than passion. But you guessed that — there’s always more. Before we get to the way passion can […]

why does my website suck?

we have a website. what else do you want? three things for starters: Good design: mobile friendly, professional and cohesive, not confusing Good content: pointed, researched, persuasive, often blending informative facts and emotional storytelling A search engine optimization (SEO) strategy…done by a professional Investing in a good web developer can get you all of these […]

3 Sites You Need to Read Before Writing Your Own Content

Honing your web copy is a sink or swim proposition. Precision copy is the latest summit our industry has set its sights on. After all, SEO doesn’t convert, content does. It’s not just your static website content but social outlets too, email auto responders… everything. Some people would say copywriters are essentially social scientists. Compile the […]