VICI Beauty School:
A Digital Marketing
Success Story

Generating New Leads for a Beautiful Beauty School

VICI Beauty School is the premier cosmetology and beauty institute in Milwaukee, WI. With two campuses in our city, VICI educates the next generation of cosmetologists with the latest trends and techniques in the beauty space, and has a proud history of launching successful careers for their students.

As the school searched for ways to generate more traffic to their website and maximize enrollment, they knew that they needed a strong digital marketing agency to help them meet their goals. Our team emphasized the creation of engaging content and marketing automation to help VICI meet their goals.

Care to see how it went? It’s a beautiful thing.

Creating Digital Strategies That Get Results

To hit our goals of attracting more people to the VICI website, engaging with them on a deeper level, and turning those visitors into actual leads, we implemented a detailed digital strategy. Compared to the previous quarter, our strategy helped us achieve:

Increase in Time Spent on Site

Lead Gen. Email Open Rate

Increase in Organic Traffic

Increase in Qualified Leads

Those Results? Here’s How We Got Them

After learning about VICI’s ideal students and audience through persona development, we created a detailed search strategy to ensure they were found online more often, a content strategy to engage with their audience, and a comprehensive marketing automation plan to bring leads through the funnel.

These digital strategies served as the catalyst for some incredible growth and results, including a:

  • 44% increase in blog views
  • 14% improvement in bounce rate
  • 27% email click-through rate

We also set our sights on driving more traffic to the school’s Programs page, where prospective students can learn more about the specific offerings at the school. This focus generated a 77% increase in that traffic. And, since the school is Milwaukee-based, our local SEO and content initiatives improved organic traffic from Milwaukee web visitors by 8% in just a few short months.

A Happy Client; Better Than Any Metric

To reach these goals, and make the most out of our partnership, we provided a variety of digital marketing services, including:

  • Content Management & Optimization
  • Premium Content & Campaign Creation
  • SharpSpring Setup & Management
  • Keyword Research & SEO
  • Digital Strategy & Analytics

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Mueller SC