Concordia University Online:
Strategy First, People Always

Higher Education Meets Boutique Digital Agency

Concordia University Wisconsin Online, the online and distance learning branch at Concordia University, is a national thought leader in higher education. With an internal digital marketing team in place, they set out to find a partner who would understand their objectives, and craft a strategy to help them execute and grow. Specifically, they needed a new website that engaged their ideal audience. Enter, Regal.

After narrowing down their agency list to us and two other large agencies in Milwaukee, CUWO selected our team based on the strategic, people-driven approach we take.

Putting it all Together

In the world of higher education, effectively communicating with so many different types of people is not a simple task. You need to consider both prospective and current students, as well as faculty, the community, and even parents and teachers.

We worked with the digital team at Concordia to develop a persona-based strategy that humanized the often dry and demographically-based details of their target audience; helping them target real people.

This strategy acted as our guide for the entire project, allowing us to design and develop not only the user experience of the website, but also create all of the content for their areas of study, programs, careers, and more.

What we delivered:

  • Comprehensive Digital Strategy
  • Responsive Design & Development (WordPress CMS)
  • Content Development
  • On-site Search Engine Optimization
  • Hubspot API Integration for lead tracking
  • eCommerce and Online Learning Management System (LMS)

The Typeface

Univers Next

The Color Scheme

Black ‘n Blue

 
Rhino
#314463
 
Chambray
#335b91
 
Danube
#6c99d0
 
Big Stone
#151e34
 
Boulder
#757575

Expertly Bringing the Strategy to Life

With the personas that we created, we were able to uncover a number of avenues a prospective student would need to travel to build trust and view CUWO as a viable option for their education. These came to life in to main ways:

Areas of Study & Programs

As academic programs are the cornerstone of every university, Concordia’s “areas of study” were developed to allow side-by-side program comparisons, providing quick insights for career paths, credit requirements and more.

Thought Leadership

With so many universities, both online and traditional, it can be difficult to decipher which is the best one for the needs of the student. Putting a focus on the people of CUWO, and integrating their thought leadership through content was a primary focus for the overall project.

Visit CUW Online

A continued relationship

Relationships will always be at the core of what we do. After launching the new Concordia University Wisconsin Online website, we were afforded the opportunity to continue our work with the digital team by providing ongoing technical support and consultation for new digital initiatives they were wanting to build out. From digital marketing automation integration to an eCommerce-enabled learning management system (LMS), we’ve proudly partnered with CUWO for continued success.

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Galland Henning Nopak