Gant Travel Management
Gant Travel Management is a leading corporate, group, and vacation travel company with headquarters in Bloomington, Indiana—serving clients small and large, nationwide.
Solutions Provided:
- web development
- responsive web design
- content strategy
- identity / branding
- intranet / extranet
- wordpress
Love it! We didn't even realize that the logo was used as a watermark until it was pointed out. We think that's a totally awesome idea! Gant Travel Management
The Challenge
Gant Travel Management is a leading corporate travel agency in the US that provides industry-leading corporate travel management services to national and international brands. However, while they were meeting and exceeding their customers’ expectations for services and technology, their brand wasn’t reflecting their position in their market. With an antiquated logo and website, and with content that was directed towards helping current customers and not toward finding new ones, there were many challenges present that Gant needed to overcome.
The Solution
Gant understood that digital marketing was something they needed to invest in, and they trusted Regal to be their partner. We first determined that a complete redesign of their branding was necessary to accomplish their branding goals for the future. This brand redesign supported all of our efforts for a complete redesign and rewrite of their content, which was necessary to achieve the goals they had set for themselves.
- WordPress content management system (CMS)
- responsive web design & development
- content strategy & content development
- competitive analysis
- keyword research & on-site optimization (SEO)
- collaborative rebranding
The Results
While their overall traffic to the website was maintained and conservatively increased month over month, the balance of new vs. recurring visitors, overall new sessions, and decrease in bounce rate was unsurprisingly positive! With just the one-off push (as well as other projects we have since partnered with Gant on), we have seen very positive, natural growth in the KPI’s established for the project.