Columbia Center
Nestled on the campus of Columbia St. Mary’s Hospital in Mequon, Columbia Center is Wisconsin’s only specialty birth hospital.
Solutions Provided:
- web development
- responsive web design
- content strategy
- identity / branding
- organic / local seo
- competitive analysis
- content marketing
- wordpress
The Challenge
While Columbia Center is a premiere healthcare facility offering exemplary care to parents and newborns, their outdated website didn’t communicate that message. Furthermore, the dated CMS was rife with issues, making it impossible to update content, generate digital marketing reports, and it also had security issues which ultimately led to a hacking incident requiring emergency attention.
The Solution
After an initial meeting with Columbia, we worked to devise a strategy that consisted of a couple primary elements:
- design / development of temporary website
- brand strategy
- content strategy
- content management system (CMS)
- design / development of a responsive website
- class registration system for mom / baby classes
The Results
We helped Columbia migrate to a CMS platform that now allows them to easily access their content, make changes, and keep up-to-date with their communications. In addition to implementing security protocol solutions to maintain the integrity of their data, we also were able to provide them with a class registration system that worked for them, as compared to not at all. All of this resulted in:
- a 45% increase in relevant traffic
- an increase in online class registrations
- an increase in their visibility within search engines for relevant search phrases
While there is still more work to be done, the results from our Phase 1 effort met, and exceeded, our expectations! Our friends at Columbia are not just great people to work with, but are also extremely caring and experienced professionals that have a passion for what they do that is unmatched by most others.